Why Your Emails Aren’t Opened

According to a survey published by MarketingSherpa in September 2010, 90% of businesses use email open rates to track their success in email marketing. Typically, you should expect between a 15–35% open rate depending on the content, list engagement and the relevance to the subscribers. If you are experiencing lower

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Learn How to Convert More Online Sales

As far as strategies for driving traffic to your website go, search engine optimization (SEO) and pay-per-click (PPC) reign supreme. They should certainly be an essential component of your online marketing strategy, but as a small business you probably don’t have a limitless budget for these efforts. Here are a

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3 Ways to Boost Repeat Sales

The benefits of generating repeat business are the same across all industries—it’s more profitable to sell to existing customers than it is to attract a new one. But if you’re struggling to sell more to your customers, here are three ideas to increase repeat sales.

1. Encourage repeat purchases.

You

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