According to a survey published by MarketingSherpa in September 2010, 90% of businesses use email open rates to track their success in email marketing. Typically, you should expect between a 15–35% open rate depending on the content, list engagement and the relevance to the subscribers. If you are experiencing lower
As far as strategies for driving traffic to your website go, search engine optimization (SEO) and pay-per-click (PPC) reign supreme. They should certainly be an essential component of your online marketing strategy, but as a small business you probably don’t have a limitless budget for these efforts. Here are a
The benefits of generating repeat business are the same across all industries—it’s more profitable to sell to existing customers than it is to attract a new one. But if you’re struggling to sell more to your customers, here are three ideas to increase repeat sales.