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Here our strategic partners and clients can peruse our most read articles, guides and tips on getting the most out of eSendPro
This guide includes
Here our strategic partners and clients can peruse our most read articles, guides and tips on getting the most out of eSendPro.
Everybody has to start somewhere! Here’s some simple guides to help you get up and running with Campaign Monitor right away.
Get some email design inspiration
When you are staring at that blank screen, here’s some ways to fire up your creativity and generate some great designs.
Plain text templates and formatting tips
Not everybody has an email client that can show HTML, and some people just prefer plain text. Here’s how to create a more readable plain text email.
The “getting started checklist” for new clients
Make sure you get the best results possible with this simple and straightforward checklist.
What you need to know about permission
What does it mean to ‘have permission to email’ someone? How can you ensure you meet our permission guidelines?
Email marketing is a natural fit for web designers and agencies to offer as an additional service. Use the skills you already have to create a new source of income or just offer extra value to your clients.
Different types of email marketing you can offer
There are a number of types of email communication you can pitch to your clients, a lot of which can contribute to their bottom line.
4 reasons why designers should offer email marketing
Find out how email marketing can be a valuable service to add to your portfolio.
Covering everything you need to know to plan, design and construct an HTML email that will be readable, usable and effective.
The “getting started checklist” for new clients
Many email clients don’t display images by default, so it’s important to know what shows up instead. We’ve tested to see how alt attributes are displayed in popular email clients.
Image blocking in email clients
Many people, either by email client defaults or personal preference, are blocking images in the HTML-formatted messages they are accepting. We find out which clients block images, and what happens when they do.
The Current State of Video in Email
Video in email seems to be at the top of many marketers wish lists. But, does it work, and even if it does, should you use it?
How wide should my emails be?
There are some standard sizes for website design, but what about for designing an email? We look into the relevant factors and come up with a general guideline for width.
Explore the best methods for you and your clients to gather permission to email people, and to grow the number of subscribers you can reach.
Adding subscribers via the Campaign Monitor API
Campaign Monitor has a powerful programming interface that lets you add and remove subscribers from your lists directly from your own code. We’ve got plenty of documentation to get you started.
Complying with CAN-SPAM laws
CAN-SPAM is an important legal issue for all US based commercial email. Here’s what you need to do for the campaigns you or your clients send to make sure you are in compliance.
The Current State of Video in Email
Video in email seems to be at the top of many marketers wish lists. But, does it work, and even if it does, should you use it?
How wide should my emails be?
There are some standard sizes for website design, but what about for designing an email? We look into the relevant factors and come up with a general guideline for width.
We discuss some ideas, tips and techniques you can use to get better open rates, responses and results from your email campaigns.
Creating and using segments
Segments let you send campaigns to certain parts of your subscriber lists, based on rules you can setup. Using segments can let you send much more targeted emails.
Understanding email open rates
We dig into what an ‘open’ is, which ones can and can’t be measured, and what typical open rates are for different industries.
Testing your campaign in different email clients
Email clients can vary widely in how they display even simple HTML and CSS code. To ensure that your subscribers see something as close as possible to your original design, you’ll need to do some testing.
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